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For your hair. For you. For what truly matters.

Salon Essentials For Perfect Hair

More choices don't necessarily mean better care. Yours Truly makes it simple: a clear 4-step system, a compact product range, and professional performance – exclusively at the salon. Designed for perfect results, intuitive to use.

To the products

Exclusive

Our products are exclusively available in selected partner salons – where genuine expertise meets passion. For a salon experience at home.

Salon finder
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Intuitive

No more guesswork. Effortlessly find exactly what your hair needs. The products reveal their capabilities at a glance. Easiest application is guaranteed.

Product overview
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Vegan

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Our hair care products contain no animal ingredients whatsoever – out of love for animals and the environment. Plant-based power meets salon quality. For healthy, beautiful hair – without compromise.
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Not tested on animals

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Since 2013, animal testing for cosmetic products and their ingredients has been prohibited by law in the EU – and that's a good thing. But for us, that's not enough: we are actively campaigning for these standards to apply worldwide and to be enforced.

That's why we only work with partners who share the same values – for responsible hair care that does not involve animal suffering.
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Natural origin*

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True care begins with trust—in what we put on our hair. At Yours Truly, every formula is based on selected ingredients of natural origin—gentle on the scalp, effective for the hair. In carefully balanced combinations, they unfold their full caring power without weighing down the hair or causing unnecessary stress.

* Calculated according to ISO 16128. Proportion varies depending on the product.
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Dermatologically tested

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To ensure that you can rely on our products, they are dermatologically tested and reviewed by independent experts—even sensitive scalps benefit from our gentle, skin-friendly formulations.
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Clean Beauty

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We only use high-quality ingredients and deliberately avoid questionable substances such as certain sulfates, parabens, palm oil, and chemical sun filters. This means maximum compatibility for your hair, your scalp, and the environment.
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Hydroseed Complex

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Our innovative Hydroseed Complex takes hair care to a whole new level. Contained in each of our products, the unique combination of moringa seed extract and Italian strawflower intensively moisturizes and nourishes your hair—for visibly healthy, shiny hair.

Create your perfect routine

Four easy steps to your dream hair

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Cleanse

In the first step, we ensure thoroughly cleansed hair – freed from everything that weighs it down and makes it feel heavy. This creates the ideal base for deep conditioning, allowing the hair to dry evenly and be styled effortlessly. The foundation for results that not only last but truly delight.
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Repair Shampoo 250ml
Repair Shampoo
  • Protects against hair breakage
  • Revitalizes the hair
  • Binds moisture
Repair Mask 150ml
Repair Mask
  • Improves hair elasticity
  • Strengthens the hair structure
  • Provides noticeable suppleness
Styling Mousse 300ml
Styling Mousse
  • Provides volume, structure and control
  • Natural finish and medium shine
Get the look
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Suitable for all hair types

Here's what experts say about Yours Truly

The compact range offers everything hair needs with just 24 products. Every single product is essential. Thanks to the clear structure and the flexibility of combining the products, a wide range of results are possible – individually tailored and perfectly suited to each customer's needs.

Daniel Birke, Head of Education