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Your hair is too
individual for standard

Your hair is as unique
as the strands in your DNA.
Be it moisture, volume, repair,
UV protection, or all of the above

— we mix a product that’s just for you.

Create your product

As of now: Yours Truly® Hair Analysis

Find out in deepth how your hair is really doing.
With the hair analysis from Yours Truly
you get interesting insights into your hair health.
And products that match your true hair profile
- even at the microscopic level!

Understand your hair like never before.

Discover now


Dive into the winter world
of Yours Truly with the
limited-edition fragrance "Spiced Caramel".
Get into the holiday spirit now.

Discover now

Ready for MORE?

Yours Truly® Shampoo & Conditioner are
now available in a new 500 ml size when you reorder!

More room for your tailor made haircare,
less packaging waste for the environment.

Reorder now!


For your kid with love. From head to toe.
Now also for the little sweethearts!
The first clean and personalized children's shampoo.
Dermatologically tested, vegan and fuss-free.

Learn more

Your hair is too
for standard


Create your product

Understand your hair like never before.

Discover our Hair Analysis


Discover now

For reorders now also
in 500 ml!

Reorder now!

Kids Shampoo & Body Wash

Learn more

Here’s how it works

Online consultation

Answer our quick online questionnaire or reserve your personal one-on-one consultation with a Yours Truly hair care expert. In your hair consultation, we will review your unique hair desires and cravings from scalp to ends.

For a visual walk through of our quiz, click here.

Confirmation of your order

Review your product recommendations, select your favorites and complete your purchase using one of our many secured payment methods.

For a visual walk through of the shopping cart, click here.

Your unique formula

You’ll receive your tailor-made products right at your doorstep. Made-to-order and designed to take your hair to the next level.

To take a glimpse behind the scenes on how our algorithm functions, click here.

Ready to reorder your custom products?

Go big – why not?! The Yours Truly Shampoo and Conditioner are also available in 500 ml size for your reorder*! This is not only easy on the wallet, because there are 100 ml free, but also the environment. A win-win with saving for you and 50% less packaging waste for the environment.

When placing your reorder, please specify which size (200 ml or 500 ml) you prefer and we will send your products directly to your home!!

Shampoo 58 € / 500 ml
Conditioner 68 € / 500 ml

*Only available for reorder as the product has already been tested for satisfaction. No formula adjustments are offered with this size.

What experts say

"Das Beauty-Start-Up of the Year, Yours Truly, stellt nach einem Online-Fragebogen ein privates Shampoo zusammen."

Bild der Frau
January 2023

"Arrgh! Schon wieder ein dicher Knoten in den Haaren? Dieser Conditioner mit Aminosäuren macht geschnmeidig und schützt vor schädlichen Umwelteinflüssen. Was uns besonders freut? Die Pflege gibt es in sieben Duftrichtungen."

August 2023

"Jedem Kopf sein eigenes Shampoo [...] Ein Shampoo das individuell auf die Bedürfnisse der weiblichen Kunden zugeschnitten ist."

August 2021

"Pflege Tipp: Das vegane "Tonic Haarwachstum" mit Wiesenklee stärkt die Follikel nachweislich und soll Haarausfall keine Chance lassen. Der Duft lässt sich individuell auswählen, und auch mein Name kommt aufs Fläschchen – schön!"

October 2022

"Yours Truly hatte die Vision für jedes Haarprofil das passende Produkt zu entwickeln. Die Lösung: mehr als 200 Inhaltsstoffe, viele Millionen mögliche Rezepturen und ein Algorithmus der die beste Zusammensetzung berechnet."


May/June 2021

"Personalisierte Hair Care, wie von Yours Truly, deren Produkte je nach Zustand des Haares individuell angefertigt werden."

August 2021

"Yours Truly ist nicht nur ein Zusatz-Elixier oder ähnliches, das einem bestehenden Shampoo beigemischt wird, sondern ein wirklich einzigartiges Produkt. Alle Rezepturen sind wirkungsvoll und verträglich. Die enthaltenen Inhaltsstoffe sind bis zu 100 % natürlichen Ursprungs, vegan und tierfreundlich."

Startup Valley

July 2021

"Die personalisierte Haarpflege wird nach individuellen Bedürfnissen gemischt."


September 2021

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*You will receive 5,00 € discount from a purchase value of 50,00 €. One time offer, not combinable with other promotions and not eligible for cash payment.