SOS for your strands: cure for dry & breaking hair

Hair breakage can feel like downright sabotage. You may wonder why your hair keeps breaking, especially when brushing or styling. The cause is weakened hair strands that can't withstand daily stresses. Bleaching, other chemical treatments and environmental factors like sun and wind can cause your hair to lose strength and become brittle. Care should also be taken when choosing brushes and using heat tools such as straighteners and curling irons. Excessive stretching in combination with heat can weaken the hair structure and lead to breakage.

Solution 1: Gentle care for more resistant hair

Your hair needs a gentle touch so that it doesn't break.

• Avoid unnecessary heat and use heat protection in your products.
• Be careful when brushing. Ask your hairdresser for advice on which brush is suitable for your hair. When buying a brush, look for rounded bristles.
• Consider carefully your hair ties. Avoid metal connections, which can cause additional damage. Rather wear your hair loosely tied or open to avoid snagging. Sleeping with braided hair or on a silk pillow can also help.
• Use products that target hair breakage. If you treat your hair gently and use special care products, you can rebuild the strength of your hair.

Elasticity is the hair's ability to stretch and contract without breaking. If the hair is too elastic, it may be a sign that its keratin structure is damaged. This is most noticeable when the hair can be stretched out and knots do not come loose immediately when brushed. Especially after bleaching or other chemical treatments it can happen that your hair is overstretched. Exposure to sun, chlorine and salt water can also affect elasticity, especially in bleached hair. Styling won't hold and your hair breaks easily - a problem you may know all too well.

Solution 2: Back to natural balance

A balanced hair care routine is the key.

• Use products that strengthen and build up your hair structure. Proteins and amino acids are perfect to slowly reduce excessive elasticity.
• Moisturize your hair without overloading it. With customized hair care you can restore the natural moisture balance of your hair. The Hair & Body Oil by Yours Truly® is the perfect support in your hair care routine. With up to 100% natural and effective ingredients and oils, it provides moisture and nutrients that penetrate and rebuild from the inside.
• Take your time when brushing and hold the lengths while starting with the ends. This way the hair is not unnecessarily stretched.

Whether summer or winter, your strands can be thirsty all year round. You already know the main causes of brittle hair. However, it is often not so easy to recognize whether your hair is missing something. Sometimes it is also difficult to find exactly the right hair care for the partially invisible damage!

Solution 3: The individual rescue for your hair - Yours Truly®

This is where Yours Truly® comes in. We know that every hair is unique. With our customized hair care and the new hair analysis provided by our in-house laboratory, we will make your hair shine again.

Both at home and at our partner salons, you can get your hair analysis kit. Your answers to the online questionnaire and our experts in the lab will not only give you a deep insight into your overall hair health, but also provide the perfect care combination that is tailored to your hair goals.

No off-the-shelf products, but a customized solution that addresses your personal needs.

Hair analysis – I want it

Your hair deserves the best - regardless of the season. The reasons for dry, brittle hair with high elasticity can be many, but the solutions are unique. Gentle care, natural ingredients and tailor-made solutions can bring your hair back to balance.

If you're ready to experience personalized hair care, click the button and discover Yours Truly®

YOUR HAIR IS TOO INDIVIDUAL FOR STANDARD