Hair care as unique as you
Yours Truly hair care – as unique as you
Yours Truly is designed to let your hair's uniqueness shine. Our special hair care concept excels where conventional products fail to hit the mark: Yours Truly offers hair care products formulated to suit your hair’s individual needs. We create our shampoos and conditioners based on a unique care formula developed especially for you. All of our products are available with your favorite fragrance – or no added fragrance if you prefer to keep things au naturel. Read below to learn more about how the Yours Truly personalized hair care concept works.
Create your product
What sets our hair care products apart from the rest?
Do you want to strengthen thin hair, give your curls a new lease of life or combat hair loss? Whatever your hair goals: Yours Truly creates salon-quality hair care products tailored to your hair's individual needs, helping you get the hair you deserve.
At Yours Truly, we fine-tune our formulas for your shampoo and conditioner according to the individual needs of your hair and scalp. We take your responses from our online questionnaire to determine which ingredients need to be included in your hair care products to keep your curls looking healthy.
Once you’ve let us know about your hair's structure, condition and your personal hair goals, our algorithm will devise the perfect care formula for your shampoo and conditioner. During this process, the algorithm will take into account all of your hair's properties to find the perfect shampoo for you from millions of possible combinations of ingredients. Your customized hair products will then be made to order at our laboratory in Germany, where they are carefully packaged and delivered to your front door.
In order to transform body and hair care into a complete pamper experience, we have also developed a potent Hair & Body Oil, a Hair Perfume and a gentle, nourishing Body Wash Milk. For a special finishing touch, you can add one of our four fragrance blends to all of our products: :
Luxury Care: A sweet floral fragrance composition with dominant notes of fresh rose, pineapple and orange. The base notes of powdery musk and sandalwood lend the fragrance a soft aroma.
Terracotta Stone: A blend of spicy, oriental scents with dominant fragrance notes of jasmine, lemon and peach. Base notes of vanilla and patchouli enhance the warmth of amber in this fragrant bouquet.
Black Light: A rich, creamy experience with dominant notes of mimosa, peach and apple. Base notes of vanilla and musk round off the scent with light sweetness.
Evening Sky: a powdery soft fragrance with dominant notes of basil, anise, bergamot and jasmine. Base notes of tonka bean, caramel, vanilla and musk infuse the fragrance with a comforting warm aroma.
Minted Woods: a cool, spicy fragrance with dominant mint notes wrapped in the freshness of eucalyptus. The base notes of pine and cedar complete this earthy, natural fragrance composition.
Moringa Blossom: A fresh, summery fragrance with dominant notes of moringa flower and hints of green grass and bergamot. The base notes of ylang ylang add light floral notes to the scent.
Do you prefer to keep things au naturel? We’ve got you covered! All of our hair products can also be ordered without an added fragrance. Except for our hair perfume, which perhaps goes without saying.
Tipp: Use the chat feature to contact our team of experts if you have any questions when completing the online questionnaire.
Our goal
We’re committed to creating hair care products that are good for both you and the environment. That's why we formulate our hair and body care products according to strict clean beauty standards and don’t use any ingredients that could damage your hair or the environment. That doesn’t mean we sacrifice anything when it comes to the effectiveness of our ingredients: Yours Truly only offers personalized hair care products that achieve the same results as professional hair care products used in salons.
Clean beauty formulas: We rely on the latest research findings when carefully selecting our ingredients. This enables us to ensure that the formulas for your hair and body care products are effective and compatible in equal measure – both for you and the environment. Our products only contain clean ingredients. You won’t find any parabens, silicones, phthalates, mineral oil or microplastics in products sold by Yours Truly.
Professional salon quality: Experience the luxury of a salon within the comfort of your own four walls! We work closely with hair care professionals to develop the formulas for our products to ensure our shampoos, conditioners and other hair care products offer the same results as professional hair care products. Yours Truly products leave your hair feeling like you've just left the salon. All from the comfort of your own home.
Natural ingredients: Depending on the product and final formula, the ingredients found in our body and hair care products are up to 100 %* natural origin. Nourishing ingredients such as aloe vera and shea butter supply your hair with nutrients and help it retain its natural healthy glow.
Vegan: Animal welfare is at the top of our agenda. That's why our products rely exclusively on the power of plant-based ingredients and do not contain any ingredients derived from animals.
Animal-friendly: To us, it's important that our body and hair care products are just as kind to animals as they are to your hair and skin.
Sustainable packaging: Our hair & body oil and hair perfume are packaged in glass bottles. The containers for the rest of our hair and body care products are made from recycled plastic to create less waste. Airless packaging keeps our products fresh for longer, which means they need less preservatives. Our containers can also be completely emptied to make sure you can enjoy your product down to the last drop.
Handcrafted: Every bottle is filled by hand. As a special finishing touch for your hair or body care product, we adorn each bottle with a label featuring the name you have selected. Then your product is carefully packaged and sent to you.
Made in Germany: Maintaining a regional focus is a key aspect of sustainable supply chains. That’s why we’re proud to say that all of our products and packaging are made in Germany.
Join our hair care community!
Do you want to receive the latest trend insights and tips on hair care and styling from experts? Subscribe to our newsletter and join our growing community on Instagram, Facebook and Pinterest! Our social media pages and blog feature all of the latest news on our hair products and styling trends along with handy recommendations from hair care professionals to help you achieve the hair you deserve.
* Varies depending on the product and final formula.
Ready to create your custom products?
