Personalized shampoo for
straight hair
For classy sleek looks and silky-smooth curls: shampoo for straight hair
Nothing says elegance quite like straight, sleek hair. There’s no need to damage your locks with straighteners: Tame your hair gently with the help of a straightening shampoo. Treat frizz-prone curls and naturally frizzy hair to the gentle conditioning effect of our straightening shampoo. Achieve silky soft locks and say goodbye to tangles.
Do you dream of straight hair and want to find the perfect hair care weapon to get the sleek hair you deserve? Look no further! Whether you have straight, wavy, curly or frizzy hair: At Yours Truly, we work with you to develop a straightening shampoo with a personalized care formula tailored to your hair's individual needs. Find out how Yours Truly can help you achieve your dream hair!
Create your product
Straight hair from just shampoo – sounds too good to be true?
The results you can obtain with a straightening shampoo primarily depend on your hair's structure. Shampoo is not able to fundamentally change your hair's structure – so conventional straightening shampoos may not be able to deliver what they promise. However, you can still achieve impressive results with products tailored to your unique hair type.
If your hair is naturally straight, a straightening shampoo means you can often completely do away with heat treatments – especially when you use a conditioner after shampooing. Your hair will thank you. With this process, it benefits not once, but twice: On the one hand, you avoid damaging heat treatment; and on the other, your hair will receive deep nourishment from the ingredients found in your personalized shampoo and conditioner.
Heat treatments are usually the only way to transform a wavy, curly or frizzy mane into sleek, glossy, straight hair. But if your main goal is to combat frizz and achieve glossier, silkier and easier to brush hair, we've got you covered!
We'll work with you to develop a care formula tailored to the individual needs and properties of your unique hair. Resulting in your very own straightening shampoo and, if desired, a matching conditioner – achieve the sleek hair you’ve been dreaming of!
Here’s how it works: Your personalized straightening shampoo
It's easier than you’d think to treat your hair to perfectly tailored care: Just answer a few quick questions about your hair’s individual needs in our online questionnaire and let us know whether you'd prefer your products to feature one of our four fragrances or have no added scent. There’s more to it that meets the eye.
Our algorithm creates a care formula tailored to your unique hair profile. We’re committed to clean beauty, vegan and animal-friendly formulas, and all of our ingredients are up to 100 %* natural origin. Ready to give your hair the care it deserves? All you need to do is place your order – we'll take care of the rest. Once we receive your order, we’ll blend your personalized straightening products at our laboratory, package them sustainably and send them to your front door. Yours Truly: revolutionizing the world of personalized hair care
Which shampoos are capable of straightening hair?
We offer salon-quality hair care from the comfort of your own home. Our products rely on the latest research from the hair cosmetics industry and collaborations with professionals such as hairdressers and stylists, who use their experience to help us develop our formulas and test our products in salons. Read below to find out more about some of the ingredients we use in our formulas for straightening shampoo and conditioners.
Wheat protein is not only great at conditioning hair and combating frizz: It also smooths the hair's structure. Say goodbye to split ends with this botanical miracle worker.
Black oats have a similar effect to wheat protein. They provide deep nourishment, coat the hair and close its cuticle layer. The result: naturally straight and glossy hair.
For curly or naturally frizzy hair, we include a nourishing complex in our straightening shampoo to condition hair, gently detangle it and make it silky smooth. Banish frizz for good!
*Varies depending on the product and final formula.
